Media Asset Management for the administration of media files
Definition
Media Asset Management (MAM) refers to the storage and administration of video and multimedia files. The term also describes the workflow and software that can facilitate the storage, management and retrieval of media files throughout the content lifecycle.
A MAM system can help organise and manage media assets, bring different teams together, unify access to assets and improve collaboration between groups. You no longer have to spend time searching for the right assets. Teams also no longer get confused when searching for specific videos in the content library.
Difference between MAM and DAM
Media Asset Management helps organise video and multimedia files. The system was originally designed to streamline video production processes, but now has many more functions.
With digital asset management, more file types can be included to enable better storage, distribution and management of content.
MAM is sometimes seen as the specialised version of DAM systems. This enhances processes and tools that provide the best results for the organisation to work with the numerous multimedia and video files.
